Started by two novelists delightfully obsessed with dissecting the storytelling technique, this blog also features advice on how to navigate the business side of publishing and self-publishing without selling your soul. The accompanying blog offers much needed hand-holding for nail-biting first time novelists.
A buyer persona is a document of a fictitious person based on market research. It reveals information on your target audience, such as their age, gender, interests, hobbies, pain points, etc.
For example, take a look at the wording in this post: Based on this post, I might write an article or create a wireless parking sensor landing page that started out like this: Our wiziwig parking sensors are neither complicated nor expensive.
Headlines are the secret sauce to getting more clicks, shares, and ultimately sales. So how do you make your headlines more compelling in search engines? Try to include a number in your headline. Headlines with numbers tend to get more clicks in the SERPs.
The highest engagement rate on Facebook were headlines that began with: Posts with twelve to eighteen words in the headline receive the highest number of Facebook engagements on average. Besides numbers and phrases, you should also strive to use headline formulas that have been proven to work well.
For example, how-to and list posts are some of the most popular articles on the Internet. Get your free point on-page SEO checklist to help increase traffic and skyrocket your rankings!
Click here to download it for free right now! So if your headline has done its job, people will click to read the whole article. Luckily, writing an enticing intro is pretty easy.
Just use the APP method: For example, in my guide on how to start a blogI start the article like this: Following that, I make a simple promise: If we scroll down, you can see how I did this in my article. I showed them a preview of the traffic numbers and how I outranked Amazon for a highly competitive keyword.
The reason for this is two-fold: Big paragraphs look scary, especially on mobile, and tend to drive people away before they even get to the heart of your content.
Short sentences are easier to read — which means more people will read them. As famous advertising expert Joseph Sugarman explains in his book The AdWeek Copywriting Handbookthe purpose of the first sentence is to get your reader to read the second sentence. The purpose of your second sentence is to get them to read the third.
The purpose of the third sentence? You get the idea. More on short sentences and getting people to read the next lines of your content in SEO copywriting tip 5 on bucket brigades.The first three organic search results get 60% of all traffic from a web search.
Leads coming from a search have a % close rate, compared to just % from channels like print or direct mail advertising..
See why SEO is so important to your success? Here are 19 advanced SEO techniques that you can implement right away to increase your search traffic. Copywriting is one of the most essential elements of effective online marketing.
Copywriting is the art and science of strategically delivering words (whether written . Here’s my take on the on-page SEO insights from the infographic: 1. Use SEO-Friendly URLs. Google has stated that the first words in a URL are given more weight.
And our ranking factors study found that short URLs may have an edge in the search results.. So . This kickass copywriting book helps small business owners understand the methods behind powerful writing.
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Plus it gives actionable tips that really move the needle and made an immediate impact on my website. Clickass Copywriting is a simple guide for novice writers and a salutary reminder to the rest of us. As Barry points out, he didn’t.