Best practices Tell the truth and be authentic Let your audience know you represent the university. Update regularly Nothing frustrates viewers more than visiting an account with outdated information. Consider having multiple administrators for an account or using tools such as HootSuite to schedule posts in advance. This will help communicators across the university know when events are happening and potentially increase cross-coordination efforts throughout the university.
Received Jun 11; Accepted Jul 9. This article has been cited by other articles in PMC. Abstract Social media now complements many parts of our lives. Facebook, Twitter, YouTube and many other social networking sites allow users to share and interact with online content and to connect with like-minded people.
Its strengths — rapid dissemination and amplification of content and the ability to lead informal conversations — make it a powerful tool to use in a professional context. This commentary explains the overall concept of social media and offers suggestions on usage and possible types of scientific content.
It advises researchers on the potential benefits and how to take a strategic approach towards building a social media presence. It also presents examples of effective social media use within the plant science community.
Common reasons for scientists to not engage with social media include the fear of appearing unprofessional, posting something wrong or being misunderstood, or a lack of confidence in their computer skills. Social media, Social networking, Hashtag, Blogging, Science communication Background Over the last years social media quickly became integrated into many aspects of our daily lives.
Websites like Facebook, Twitter or YouTube make it easy to keep in touch with family and friends, to join online conversations and to have easy access to more funny animal videos than there are hours in the day to watch them all.
As such, social media still carries the stigma of a frivolous time wasting activity and many scientists are reluctant to engage with it due to lack of time and not seeing the benefits of using it in a professional context [ 1 ].
Other barriers include concerns around copyright and legal issues, different research discipline cultures or personal barriers [ 2 ]. Yet social media is a powerful professional tool for scientists when used appropriately and efficiently [ 34 ].
This commentary explains the principles of social media, suggests different ways of using social media platforms in a scientific context and highlights examples of social media use in plant science.
It also offers advice on good practice and potential pitfalls regarding sensitive issues around privacy, unpublished data or intellectual property.
What is social media? The core principle of social media is the ability to share content with others. In order to upload content, users usually register and create a profile.
Depending on the platform and purpose, users are free to choose whether their whole profile or selected content will be publicly accessible or only visible to selected audiences.
Other users can then subscribe to a profile to receive regular updates about new content. This connection might automatically be mutual or allow selectiveness depending on the platform.Social media and social networking seems to play an imperative part of peoples lives around the world.
Essay on Social Media. The use of social media can be something of a double-edged sword, however, warns Chris Barrington, managing director of employee communication agency blue goose.
“These platforms have enabled employees to communicate, and access each other – and information – easily and whenever and wherever they want,” he says.
Feb 08, · Mashable readers can use code ‘Mashable‘ for a discount when registering. In the era of social media, our networks are much larger than they have ever been, and we have more ways to.
The internet and social media has drastically changed the way people all over the world interact and communicate. How, you may ask?
One of the biggest changes in the way that we interact, due to social media networks, is the sheer number of people that we can interact with. May 01, · The following guest post is by Neal Rodriguez, an online marketer who has helped iconic brands such as The Nielsen Company, Adweek, AOL, and dozens more meet their business objectives using social.
Aug 20, · Social media doesn't have to be a megaphone for your business and marketing.
It works much better as a set of walkie talkies that you can engage with your customers with.